If you’re in Mobile Analytics, the end of last year might have been a rollercoaster. Google announced that it would be sunsetting the Google Analytics… Read More »How the GA App + Web Property will impact Digital Product Analytics
If you’re a managing or developing a mobile digital product, you might be (looking into) using Google Analytics for Firebase (previously called Firebase Analytics). It’s a… Read More »5 Alternatives to Google Analytics for Firebase
It’s a frequently heard advice when talking about URL structures: “Your URL structure should follow your site’s navigation as closely as possible. This way Google… Read More »Should URL Structure Follow Site Structure?