Building revenue engines for early-stage SaaS
I help 10-50 person startups set up their complete inbound marketing stack (HubSpot, ABM, SEO, and paid media) so you can stop doing everything manually and start getting predictable pipeline.
What I do
Most early-stage SaaS companies know they need better marketing, but they're stuck doing everything manually. Here's what I typically set up:
Get your tech stack working together
Setting up an integrated marketing stack so you can capture inbound leads, track engagement, and act on signals automatically.
- HubSpot CRM & Marketing setup
- Automation & enrichment tools integration
- Attribution tracking & website analytics
Build channels that actually bring leads
Search marketing, ABM, and paid advertising that bring qualified leads to your sales team consistently without burning budget.
- Search Marketing (SEO, AEO & Google Ads)
- Account-Based Marketing campaigns
- Paid advertising & media buying
Recent writing
Essays on what actually works (and what doesn't) when building marketing for early-stage B2B SaaS. Read more on the blog or see how I work in the work principles.
I embed, I ship, I document. No black boxes.
Here's how I operate, the formats we can work in, and who this is for. All on one page so you can decide quickly.
I don't do surface-level consulting or one-off campaigns. I come in, build the infrastructure you need, document everything, and train your team to keep it running after I'm gone.
I set up the tools, workflows, and automation so a small team can run marketing properly, without hiring a specialist for every discipline.
Ways to work together
Four formats, from lightest to deepest. Most good engagements start at the top and grow from there.
min
Intro call Always open for a chat
A short call to talk through what you're working on. No pitch, no agenda. If I can help, great. If I can't, I'll happily point you to someone who can.
session
Coaching session Fully booked
A video call to look at a specific, bounded problem together. A tricky HubSpot workflow, a quick audit of your LinkedIn campaigns, a lifecycle question. Small, concrete things we can unstick in an hour.
sprint
Deep-dive sprint Fully booked
For bigger problems or when you need a real deliverable: an attribution setup, a quarterly plan, a campaign design. We scope it together in advance, then either work side-by-side for half a day, or I go away and come back with the output. Your call.
Embedded practitioner Fully booked
I sit next to your team two days a week. Priorities set together, not a fixed scope. 6+ month engagements, 10-50 person SaaS. The deepest way we can work together.
When we're likely a fit
The easiest way to avoid being the wrong consultant for you is to be upfront about who I'm the right one for. If your situation sits mostly on the right, I'll happily point you to someone better suited.
Good fit
- SaaS, 10-50 people, post-PMF
- Founder or CMO who wants a practitioner, not a deck
- Willing to let priorities evolve based on what we learn
- Want to make quick decisions together and ship fast
- Comfortable with HubSpot, or open to moving to it
- Looking for a long-term thinking partner, not a quick fix
Probably not
- Need a miracle in 2 weeks to save the quarter
- Want a fixed-scope SOW with deliverables checked off
- Pre-PMF, no paying customers yet
- 200+ person orgs with complex stakeholder politics
- "Just implement HubSpot and leave" briefs
- Need someone to run the team day-to-day full time
Spots open up occasionally
I'm at capacity right now. Reach out on LinkedIn and I'll let you know when something opens up. In the meantime, I write about GTM, marketing ops, and demand gen from client work.