Hi, I'm Maarten! 👋🏻

Digital Growth Marketer

Ever since I was a child I have loved to play games. Stratego, Risk, Age of Empires …
And I kept doing that. But now with Google, Facebook, LinkedIn and their data. This means that I am constantly looking for the latest new tactics and increasingly effective strategies. Especially in B2B SaaS Product environments.


Do you also need a way to optimize your online marketing strategy? I’ll help you play the game smarter than the others.

What are you waiting for? Let’s Play!


Measure and make better

The data has the answer… always. You just have to be able to decipher it correctly. And you need some perseverance and analytical skills for that. Knowledge of the right tools (and how to use them) also helps. And then there is such a thing as experience: more than 8 years now… the longer you play the game, the better you get at it.

Growth Strategy

Discover your Ideal Customer Profile and define the Buyer Personas within the companies you are targeting. Develop a product positioning and marketing strategy that resonates with your prospects.

Growth Marketing

Find the most efficient way for your company to grab the attention of your audience and convert it into business. Constantly optimizing your digital marketing channels based on the data they generate.

Digital Analytics

Gathering data, analyzing it, delivering insights and directing action. That’s what I do best. Don’t matter the technology you’re working with, or wether it’s web or app. I'll show you where you're losing customers.

Companies I had the pleasure to work with

Latest Blogposts

xml sitemap structure seo

Structuring XML Sitemaps for SEO

There’s a lot of information all around the internet considering the use of XML Sitemaps for SEO purposes. In this post I’ll explain why you should have them, how you should structure them and how you can use XML Sitemaps to increase crawling and indexing of your website. I’ll answer

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Should URL Structure Follow Site Structure?

It’s a frequently heard advice when talking about URL structures: “Your URL structure should follow your site’s navigation as closely as possible. This way Google understands your site structure better.” For example Kissmetrics states it on its blog:https://blog.kissmetrics.com/site-structure-enhance-seo/ So does Moz.com when talking about URL Structure best practices: But is

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Some of the tools I use