The vision is clear and you know what you’ll be working on for the next period. But how do you organise for succes? Deciding on team(s) Hopefully, you’ve been quite ambitious while setting your objectives. They probably fall in one (or more) of these categories: Acquire New Users Onboarding New Users Retaining
Hi, I'm Maarten! 👋🏻
Ever since I was a child I have loved to play games. Stratego, Risk, Age of Empires …
And I kept doing that. But now with Google and with data. This means that I am constantly looking for the latest new tactics and increasingly effective strategies. Whether it’s in e-commerce, digital marketing or data analysis.
Do you also need a way to optimize your online marketing strategy? I’ll help you play the game smarter than the rest. What are you waiting for? Let’s Play!
Measure and make better
The data has the answer… always. You just have to be able to decipher it correctly. And you need some perseverance and analytical skills for that. Knowledge of the right tools (and how to use them) also helps. And then there is such a thing as experience: more than 7 years now… the longer you play the game, the better you get at it.
Companies I had the pleasure to work for
There’s a lot of information all around the internet considering the use of XML Sitemaps for SEO purposes. In this post I’ll explain why you should have them, how you should structure them and how you can use XML Sitemaps to increase crawling and indexing of your website. I’ll answer
It’s a frequently heard advice when talking about URL structures: “Your URL structure should follow your site’s navigation as closely as possible. This way Google understands your site structure better.” For example Kissmetrics states it on its blog:https://blog.kissmetrics.com/site-structure-enhance-seo/ So does Moz.com when talking about URL Structure best practices: But is