Hi, I'm Maarten! 👋🏻

Digital Mastermind

Ever since I was a child I have loved to play games. Stratego, Risk, Age of Empires …
And I kept doing that. But now with Google and with data. This means that I am constantly looking for the latest new tactics and increasingly effective strategies. Whether it’s in e-commerce, digital marketing or data analysis.


Do you also need a way to optimize your online marketing strategy? I’ll help you play the game smarter than the rest. What are you waiting for? Let’s Play!


Measure and make better

The data has the answer… always. You just have to be able to decipher it correctly. And you need some perseverance and analytical skills for that. Knowledge of the right tools (and how to use them) also helps. And then there is such a thing as experience: more than 7 years now… the longer you play the game, the better you get at it.

Digital Analytics

Gathering data, analyzing it, delivering insights and directing action. That’s what I do best. Don’t matter the technology you’re working with, or wether it’s web or app. I'll show you where you're losing customers.

Conversion Rate Optimization

Increasing the conversion rate of your website by understanding your visitor and acting on it. During a CRO track, we identify how we can increase motivation and decrease friction for your customers and implement our winning assumptions.

Growth Marketing

Finding the most efficient way for your company to grab the attention of your audience and convert it into business. Constantly optimizing your digital marketing channels based on the data they generate.

Companies I had the pleasure to work for

Latest Blogposts


How to Structure a Growth Team

The vision is clear and you know what you’ll be working on for the next period. But how do you organise for succes? Deciding on team(s) Hopefully, you’ve been quite ambitious while setting your objectives. They probably fall in one (or more) of these categories: Acquire New Users Onboarding New Users Retaining

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xml sitemap structure seo

Structuring XML Sitemaps for SEO

There’s a lot of information all around the internet considering the use of XML Sitemaps for SEO purposes. In this post I’ll explain why you should have them, how you should structure them and how you can use XML Sitemaps to increase crawling and indexing of your website. I’ll answer

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Should URL Structure Follow Site Structure?

It’s a frequently heard advice when talking about URL structures: “Your URL structure should follow your site’s navigation as closely as possible. This way Google understands your site structure better.” For example Kissmetrics states it on its blog:https://blog.kissmetrics.com/site-structure-enhance-seo/ So does Moz.com when talking about URL Structure best practices: But is

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Some of the tools I use