If you’re in Mobile Analytics, the end of last year might have been a rollercoaster. Google announced that it would be sunsetting the Google Analytics Services SDK by October 2019 and that it would be removing all data from GA views that only had mobile data coming in. Google kindly
Hi, I'm Maarten! 👋🏻
Digital Growth Marketer
Ever since I was a child I have loved to play games. Stratego, Risk, Age of Empires …
And I kept doing that. But now with Google, Facebook, LinkedIn and their data. This means that I am constantly looking for the latest new tactics and increasingly effective strategies. Especially in B2B SaaS Product environments.
Do you also need a way to optimize your online marketing strategy? I’ll help you play the game smarter than the others.
What are you waiting for? Let’s Play!
Measure and make better
The data has the answer… always. You just have to be able to decipher it correctly. And you need some perseverance and analytical skills for that. Knowledge of the right tools (and how to use them) also helps. And then there is such a thing as experience: more than 8 years now… the longer you play the game, the better you get at it.
Companies I had the pleasure to work with
If you’re a managing or developing a mobile digital product, you might be (looking into) using Google Analytics for Firebase (previously called Firebase Analytics). It’s a free tool, built-in with the Firebase suite that Google acquired in 2014. Since then, it has been starting to drive mobile app developers away from
The vision is clear and you know what you’ll be working on for the next period. But how do you organise for succes? Deciding on team(s) Hopefully, you’ve been quite ambitious while setting your objectives. They probably fall in one (or more) of these categories: Acquire New Users Onboarding New Users Retaining