# maavdnbo — SaaS Growth Marketing Consultancy

> Maarten Van den Bossche runs a SaaS growth marketing consultancy focused on early-stage B2B SaaS companies (€500K-€5M ARR). The work spans demand generation, marketing ops, attribution strategy, GTM engineering, and content-led growth. Based in Belgium, serving European B2B SaaS.

**Not a fit for:** enterprise marketing teams, marketing agencies, B2C brands, or pre-revenue startups without product-market fit.

## Blog
- [Stop Giving Marketing an MQL Target](/blog/stop-giving-marketing-mql-target): MQL targets incentivize volume over quality. Why Pipeline Generated is the marketing target that actually drives the right behavior.
- [MQL vs SQL vs SAL: A Framework That Holds Up](/blog/mql-sal-sql-definitions-that-work): The MQL-to-SQL handoff is where most marketing-sales friction lives. A framework that holds up, with a clear trigger for each stage.
- [Demand Capture, Creation, Outbound: The Three-Lane Model](/blog/demand-capture-creation-outbound): Demand capture, demand creation, and outbound are three different motions, not one funnel. Each lane has its own owner, timeline, and relationship to pipeline.
- [The HubSpot Setup I Actually Build for Early-Stage SaaS](/blog/hubspot-setup-early-stage-saas): There is no standard HubSpot setup for early-stage SaaS. How I think through the 4 systems every early-stage SaaS needs.
- [How to Build Your Early-Stage SaaS Marketing Team](/blog/saas-marketing-team-structure): Practical guide to hiring your first marketing people at an early-stage SaaS company. Covers fractional vs in-house vs agency, staging by ARR, and why you shouldn't start with a marketing manager.
- [You Don't Need a Bigger TAM. You Need a Sharper One.](/blog/stop-building-a-20000-company-tam): Why massive TAM lists hurt early-stage SaaS GTM execution. How to build focused, actionable target account lists instead.
- [Clay Can't Tell You Why They'd Care](/blog/clay-cant-tell-you-why-they-care): The gap between data enrichment tools like Clay and actual outbound messaging that resonates. Data tells you who to reach, not why they'd care.
- [You Don't Need Better Attribution](/blog/you-dont-need-better-attribution): Why early-stage SaaS companies over-invest in attribution tooling before they have enough data to make it useful. What to do instead.

## Pages
- [Home](/): Overview of maavdnbo's SaaS growth marketing consultancy services.
- [Work Principles](/work-principles): How Maarten approaches client engagements, values, and working style.
- [Privacy Policy](/privacy): Privacy policy and cookie consent information for maavdnbo.com, covering data collection, third-party tools, and user rights under GDPR.