Hi, I'm Maarten! 👋🏻

Digital Mastermind

Ever since I was a child I have loved to play games. Stratego, Risk, Age of Empires …
And I kept doing that. But now with Google and with data. This means that I am constantly looking for the latest new tactics and increasingly effective strategies. Whether it’s in e-commerce, digital marketing or data analysis.


Do you also need a way to optimize your online marketing strategy? I’ll help you play the game smarter than the rest. What are you waiting for? Let’s Play!


Measure and make better

The data has the answer… always. You just have to be able to decipher it correctly. And you need some perseverance and analytical skills for that. Knowledge of the right tools (and how to use them) also helps. And then there is such a thing as experience: more than 7 years now… the longer you play the game, the better you get at it.

Digital Analytics

Gathering data, analyzing it, delivering insights and directing action. That’s what I do best. Don’t matter the technology you’re working with, or wether it’s web or app. I'll show you where you're losing customers.

Conversion Rate Optimization

Increasing the conversion rate of your website by understanding your visitor and acting on it. During a CRO track, we identify how we can increase motivation and decrease friction for your customers and implement our winning assumptions.

Growth Marketing

Finding the most efficient way for your company to grab the attention of your audience and convert it into business. Constantly optimizing your digital marketing channels based on the data they generate.

Companies I had the pleasure to work for

Latest Blogposts

Digital Analytics

Belgian Corona Spread 🦠

The current Corona pandemic is hard on us. Next to the obviously horrible medical situation, there was a constant mental insecurity. Media headlines were emotional, BREAKING, and lacking context. Lots of data visualizations used, were misleading to say the least (although mostly unintentional, I’m sure.). To stop myself (and others)

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How the GA App+Web Property will impact Digital Product Analytics
Digital Analytics

How the GA App + Web Property will impact Digital Product Analytics

If you’re in Mobile Analytics, the end of last year might have been a rollercoaster. Google announced that it would be sunsetting the Google Analytics Services SDK by October 2019 and that it would be removing all data from GA views that only had mobile data coming in. Google kindly

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Digital Analytics

5 Alternatives to Google Analytics for Firebase

If you’re a managing or developing a mobile digital product, you might be (looking into) using Google Analytics for Firebase (previously called Firebase Analytics). It’s a free tool, built-in with the Firebase suite that Google acquired in 2014. Since then, it has been starting to drive mobile app developers away from

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Some of the tools I use